Powering Digital Transformation
At Citrix, we focus on a single driving principle: making the world’s apps and data secure and easy to access. Anywhere. At any time. And on any device or network.
We believe that technology should be a great liberator. Freeing organizations to push the limits of productivity and innovation. Empowering people to work anywhere and at anytime. And giving IT the peace of mind that critical systems will always be accessible and secure.
That’s why, at Citrix, our mission is to power a world where people, organizations, and things are securely connected and accessible. A place where all business is digital business. A world where our customers are empowered to make the extraordinary possible. We will accomplish this by building the world’s best integrated technology services for secure delivery of apps and data ⎯ anytime, anywhere.
Strategies to achieve our vision
As businesses of all kinds become digital, organizations depend on the ability to create new disruptive business models, new ways to engage employees and customers, and new ways to work. Yet, the complexity and limitations of legacy systems and concerns over security are hindering enterprises from moving fully into the digital future.
We believe there is a better way to power the digital enterprise. To fuel digital transformation and realize our vision, we will focus on four core strategies:
- Become the leader in Workspace as a Service (WaaS) by delivering the industry’s most comprehensive and integrated platform for secure app, data and network delivery as a service in the Citrix Cloud.
- Reinforce our leadership and growth in application delivery and integrated digital workspaces.
- Gain a clear leadership position for secure network delivery solutions to enterprises, mid-market and strategic service providers.
- Become the preferred and most-used solution for intelligent
analytics for predictive and prescriptive insights across all segments.